EMBRACING THE MOBILE FUTURE OF BUSINESS: TIPS FOR SUCCESS

There are three important things that every business owner is trying to achieve. Yes, I know what you’re thinking: Profit, profit….and profit! I’d be remiss if I said this was false. However, to create and maintain profit, business owners focus on three main things:

• Attracting new prospects to their business
• Converting these prospects into customers
• Retaining your newly acquired customers

Advances in modern communication and technology have made customer interaction an activity that transcends across multiple platforms. In particular, the explosion of growth in the smart phone andtablet industry is opening up new avenues for businesses to connect with their customers like never before. Downloading a mobile application is simple, and customers are continuing to gravitate towards them. The question now facing today’s entrepreneur isn’t “if” a mobile application could benefit their business, but what specific features and ways a mobile app can be utilized for their advantage.

Here are a few points of consideration to aid you in successfully implementing a mobile app:

Simplicity. For customers, a business mobile application speaks simplicity and professionalism. A mobile app customized to the makeup of your business brings all of the best features and tools of your establishment to your customer’s fingertips. It’s important that the app is easy to navigate, allowing prospects to explore and interact with the app without too many distractions. Customers are prone to discard an app that they find to not be user-friendly enough. Keep it simple and clean, and create an awesome user experience.

Convenience. Business mobile applications are all about convenience for the customers and business owners alike. A customer will download an application if they think that its content will be useful and beneficial for their circumstances. Content is still king, even on a sophisticated mobile platform. Businesses must be very conscious of the information presented within their apps, and tailor it to meet the needs of the customer.

Likewise, a business mobile app can create a new revenue stream and help to streamline some of their internal processes. Offering services such as in-app product purchasing, food ordering and customer loyalty programs have proven to increase revenue and encourage repeat business. Features such as an email marketing integration and custom email forms help ease the process of collecting customer information for various purposes. Create your mobile app to be most advantageous for your business and its customers.

Directness. A business mobile application manifests directness. Through the use of a mobile app, customers are told what to do, how to do it, and for what reason they should do it. Commonsense? Maybe so. However, a business will never turn down the opportunity to directly remind customers what the hot items are that can be purchased at their store, how to get there, when the next big sale is, etc. A mobile app makes all of these things possible with the touch of a screen. Imagine the customer response when they receive a notification reminding them of a “buy 1, get 1 free shoe sale for the next 24 hours” at their favorite shoe store! The possibilities are endless.

Diversity. A mobile app for your business adds considerable diversity to your marketing mix. Mobile applications have proven to be effective tools for businesses looking to generate new customers and retain current customers. Recent studies have shown that messages targeted directly to a user’s mobile device have a much higher success rate than that of a sole email marketing campaign. This is not meant to negate the use of your current marketing strategy, but to boost its overall effectiveness. Adding a solid mobile marketing strategy along side of your current tv, radio, print and email campaigns will increase the success rate of your efforts. Take advantage of features such as push notifications that allow you to send mass promotion-based messages to the mobile devices of your clients.

With the adoption rate of mobile at an all-time high, investing in a solid mobile marketing strategy for your business has never been more important. Cluvis Apps is easing the transition to mobile for entrepreneurs by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business. 

To find out more information about what a mobile app would look like for your business, call us at 888.728.8884 or visit www.Cluvis.com.