The
shift in consumer behavior towards mobile is making a big mark on the retail
industry. Modern day shoppers are using their smart phones to readily access
product information at any time. The consumer goods industry is responding to
the rapid adoption of mobile and focusing on ways to accommodate their changing
customer base. By leveraging the power of mobile shopping apps, retail stores
are able to successfully manage their customers, keep them well informed, and
provide value-added extras such as customer loyalty programs.
Mobile
apps present a significant opportunity for both online and in-store retailers.
A wealth of features can be harnessed to ensure customer loyalty and boost
point of sale opportunities. For example, a mobile shopping cart allows a store
to sell its merchandise and receive payment directly through the app. Push
notifications can be used to send direct messages to customers with new offers
and the latest news regarding a store. A mobile loyalty card can be employed to
encourage customer retention and increased purchasing. Making the investment in
a mobile shopping app is crucial to the future success of any retail store.
At
Cluvis Apps, we strongly believe that a solid mobile marketing strategy is a
must for today’s retailer. We take pride in providing a simple and cost
efficient way to create a customized mobile app and mobile website that can be
managed through our user-friendly content management system. To get started
creating a mobile app for your business, call 888-728-8884 or visit
www.Cluvis.com.
The infographic below highlights a few key statistics pertaining to retailers and mobile shopping apps:
A service of excellence by Consult44 Inc.
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