Tuesday, May 5, 2015

Customer Engagement: the New Marketing Frontier

What’s the Secret to Success in Brand Marketing? Customer Engagement

When it comes to brand marketing, many business owners tend to revert solely to the old school methodology of pitching and general advertisements. While this mass market approach is still obviously relevant in today’s market, customers require a much more engaging experience than ever before. The explosion of social media and Internet connected mobile devices has given consumers unprecedented access to your business. When leveraged correctly, this can lead to positive, organic growth of your brand and a boost to your bottom line.

Now, this “engagement” thing may seem a bit intimidating at first, but it isn’t as daunting it sounds. Implement a long term view of your customer interaction, understanding that happy customers will often become your biggest advocates and generate a positive viral buzz surrounding your brand. Engaging customers on a personal and long-lasting level will help your business to realize steady growth, while many times providing a greater sense of satisfaction as a business owner.

Customer Engagement and Experience are Key Drivers of Business Performance and Revenue Generation

Statistics tell stories. They reveal how trends, ideas and movements take shape and shift over time. Here are a few statistics regarding engagement and customer experience.

By 2020, customer experience will overtake price and product as the key brand differentiator. - source 

83% of those surveyed said they liked—or even loved—when a company responded to them on social - source 

63% of millennials say they stay updated on brands through social networks - source

51% of millennials say social opinions influence their purchase decisions. - source

Three out of four consumers have spent more with a business due to a history of good customer service. - source

More than two-thirds of 2,000 consumers who encountered a customer service or customer experience issue on a brand’s website left the site or visited a competitor. - source

Acquiring new customers and retaining them is simple if you are diligent about maintaining close customer interaction and an awesome experience with your brand. When you engage your customers in this way, they’ll become your strongest marketing tool, sharing their great experience and referring new business.

Enhance your customer engagement by giving them access to your business at all times on their favorite devices. Cluvis Apps has everything you need to get started.

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