MORE THAN HALF OF AMERICAN ADULTS HAVE SMART PHONES. IS YOUR BUSINESS READY?

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Smart phone adoption continues to increase at historic rates, as predicted by many tech enthusiasts. No longer is smart phone technology reserved for the elite, white-collar professionals. Further advancements in cellular technology have made it possible for consumers of varying age and income demographics to rapidly join this booming industry. Lets take a closer look at this explosion of growth and what it means for today’s business owner.

Historic Growth

A recent study released by the Pew Internet & American Life Project highlights that a majority of Americans now own some sort of smart phone, representing a significant milestone in the industry. It is widely understood that the demographic with the highest rate of smart phone ownership is the Gen Y population. In fact, 81% of adults between the ages of 25-34 now own smart phones.

However, there are also significant gains in adoption among every age group. Pew Internet reported that 56% of American adults are now smart phone users. This represents a significant increase in adoption from last year’s 46% adult smart phone users, and the reported 35% from two years ago.

The Trickle Down Effect

As smart phone producers continue to create innovative technology for consumers, the market for unique smart phone services is taking off. John du Pre Gauntt, an analyst at GigaOM Pro, said “With more than half of the adults in the U.S. now owning a smart phone, other industries are trying to determine how best to target this relatively new crowd.”

Companies tapping into this new wealth of consumers vary from technology and application development firms, to businesses seeking to solidify a complete mobile strategy to better serve their customers.

Du Pre Gauntt went on to say, "The technology in a smart phone hasn't really changed from a PC model, but the way we use applications and services and the user experience in general is very different."

This is important to understand when analyzing the opportunity in the mobile industry. Customers are using their devices for mapping services, price comparison while in stores, purchasing directly through an app or the mobile web, and much more. Likewise, retailers are harnessing the power of mobile through location specific features to send targeted deals, push notifications to mass message their audiences and so on.

The Mobile App Market and Your Business

The mobile app market will continue to soar as the adoption of smart phones becomes more and more commonplace. With smart phones and tablets being a cheaper alternative than laptops and PCs, the trend toward mobile app usage in the workplace and education sector is growing.

As a entrepreneur, there are many ways that you can tap into the power of mobile marketing. Creating an app customized specifically to fit the needs of business will allow you to interact with your customers in new and innovative ways, driving your bottomline and overall customer satisfaction. Here are a few features that can help your business:

• Push notifications - send direct messages to any customers that have downloaded your app
• In-App Purchasing - allow customers to order food from your restaurant or purchase products from you online store directly through your app
• Customer Loyalty Programs - reward your customers for purchasing faithfully from your establishment. Loyalty programs are big revenue drivers for small businesses
• Professional Appearance - A business with a beautiful mobile app lets customers know that you are an established, professional organization
• Mobile Ads - integrating mobile ads into your app creates another solid revenue stream for your business

Change is inevitable. In every moment that passes change is occurring. What are you doing to keep up with change?

A mobile application is an extreme value added feature for your business, and is quickly becoming a must for consumer facing companies. As smart phone use continues to grow, businesses much be agile and prepare their companies for the mobile future. Get in the game and harness the power of mobile!

Visit www.Cluvisapps.com to learn more about creating a beautiful mobile app for your business that you can manage yourself through our user-friendly content management system!