LaToya Forever App Update!

LaToya Forever fans! GREAT NEWS! Your favorite YouTube sensation is back with an exciting update to her mobile app!

In early 2010, LaToya Forever splashed onto the online social scene capturing the hearts of video viewers from all around the world. LaToya’s charisma and incredible wit are among the few traits she is known for when expressing her candid opinions. LaToya’s success has allowed her to reach an audience of more than 1,600,000 faithful YouTube subscribers, culminating in numerous on screen and print media appearances.

LaToya Fans (aka Crazies!) are now able to access the best of LaToya’s crazie life with their mobile device or tablet. This update includes:

• New app design and layout
• Faster app loading time
• Updated push notifications center
• Simplified social logins
• The latest LaToya Forever YouTube videos
• Access to all LaToya's social media

Download her app today on your iPhone, iPad and Android devices!

Push Notes: A Powerful Marketing Tool For Your Business

Push notifications are an amazing tool to reach customers on the devices that they use most. Businesses and entrepreneurs in every industry can benefit from the ability to directly message their customers with the latest happenings and deals at their establishment. As smart phone usage continues to skyrocket, this feature has become one of the best and most useful marketing tools for businesses.

A great way to leverage push notes is to let customers know about upcoming events and specials. If your restaurant is having a happy hour from 3 to 7, be sure to plant the seed and let all of your customers know a few hours ahead of time. If you are a musician or YouTube influencer, shoot out a message to your fans and let them know about your latest song/video release, or an upcoming event that you’ll be holding near them. You can also schedule push notes to be sent at a future date and time, to accommodate your schedule but still make the best use of the feature.

Another awesome feature built into the push notifications functionality is geo-fencing. If you are unfamiliar, geo-fencing allows you to fence off a specific area for your push notification, and when users enter that area, they’ll automatically receive the message on their device. By setting an active period for the push notification, you can limit the time period for the message -- for instance, if you’d like all users who enter the fenced off area before 5 PM tomorrow to receive your push notification, you can do just that. This is especially useful when businesses have deals or events that they’d like to advertise to nearby users who are most likely to take advantage.

Don’t let this feature go to waste!! Push notifications are easy to launch, and can have a great impact on your customer base.

Are you ready to start using push notes? Let Cluvis Apps help you launch your mobile app today and reach your customers like never before.

Google's Search Algorithm Ranks Mobile-Friendly Sites Higher

Google has altered the way that it's SEO algorithm ranks websites once again. The latest changes, which were implemented on April 21^st, give ranking preference to mobile friendly websites equipped with easily-clickable links, text that re-sizes to fit the device screen, among other features. For the moment, these changes only affect searches performed on mobile devices. However, considering that more than 60 percent of search traffic comes through mobile,  its very important that businesses make the necessary changes so that their sites aren't penalized by the new system. (source)

Test your site to see if it meets Google's mobile-friendly standards.

All things considered, most companies will do 1 of 3 things:

1. Wait

Many businesses will wait and see how the changes affect their current search ranking status. This is a risky play, considering the amount of traffic pouring in through mobile phones. As the saying goes, if you play with fire....well, you know the rest!

2. Revamp Their Current Site

Businesses can choose to build a new website that is mobile responsive, or implement the changes necessary to ensure that their current site runs smoothly on smartphones and tablets. This requires some in-house or hired technical expertise, but is a solid alternative for a fluid mobile experience across devices.

3. Create a Mobile Alternative

Businesses can build a mobile website that recognizes when its visitor is on a mobile device and redirects to a separately designed mobile site. This is a great alternative as well, and passes Google's mobile test.

Take the Initiative

Now matter how you slice it, the world is trending towards mobile and businesses must make the adjustment...Google has only confirmed this. Businesses no longer have the luxury of not being mobile optimized. Take the initiative and implement a mobile strategy that will put your business in the best possible position for the mobile future.

Ready to implement your mobile strategy? Let us build your beautiful mobile app and HTML5 mobile website today. Contact Cluvis Apps to get started!

5 Questions to Consider Before Building a Mobile App

­Mobile applications have become the portal of choice by most consumers today. Whether playing their favorite game, browsing social media or connecting with a local business, today’s smartphone users are consuming more app content than ever. Major corporations and small businesses alike are recognizing the need to incorporate an app into their current business strategies and become more accessible to their customers. With smartphone penetration at an all-time high, there’s never been a better time to get started.

Before diving into the development of your app, every business should answer a few specific questions:

1) Should I develop my app in-house or outsource?

The answer to this question lies within the specific objectives of the development project. When developing an application in-house, you can expect to have greater control over the nuances of production, and increased collaboration from working closely with the team. This, however, is typically a more expensive option than outsourcing. If your budget allows for this, pursuing a custom, in-house application may be for you.

Businesses that choose to outsource their app development forego some of the hands-on input and control over the process, but benefit greatly from less overhead, time and stress involved. If you are comfortable with relinquishing some control over the project, outsourcing is definitely be a great option.

2) Which device should I develop for?

Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world. (source) Consumers now have a multitude of choices when purchasing a smartphone, which can prove to be challenging when developing an app. Take the time to research your customer demographic and existing traffic to a company website to gain insight into what platforms are most prevalent.

You may decide to build out an Android app first if analytics show that a majority of your consumers shop through Android devices. However, recent studies show that Apple users spend more money than Android users. (source) In particular, tablet users of both platforms tend to make more purchases than through smartphones. If your budget allows, the best option is to develop for both platforms and implement a sleek mobile website that works well across any other devices.

3) What functionality should my app have?

There are several ways that this can be approached. However, it all boils down to the type of business that you operate and the specific objectives of your application. If you operate a restaurant or shop, your goal may be to implement a mobile ordering system or customer loyalty program. The functionality will vary by industry and purpose, nevertheless your app should be engaging, fun, practical and very informative.

4) Can my business handle the increased traffic?

Creating a mobile app will draw in tons of new users and customers. It is essential that you are prepared to handle the influx of customers, and that your existing website and social media are up to date. As always, focus on the customer experience and overall satisfaction. Creating a new app is very beneficial so long as you are able to continue growing your positive reputation in the industry.

5) How should I design my app?

Now that you’ve hashed out all the details of your app, design must become the priority. For apps in today’s market, design has become central to popularity, engagement and effectiveness. A well designed app should have beautiful aesthetics, smooth transitions and ton of useful functionality. Additional design considerations include app performance, data consumption and storage size. When designed properly, your app will deliver that WOW factor to the end user and ensure that they continue coming back for more.

Now that you’ve considered the 5 questions above, you’re ready to jump in and start building your app. Cluvis Apps can help your develop a beautiful app that accomplishes the goals of your business, for an extremely affordable price. Get started today!

Customer Engagement: the New Marketing Frontier

What’s the Secret to Success in Brand Marketing? Customer Engagement

When it comes to brand marketing, many business owners tend to revert solely to the old school methodology of pitching and general advertisements. While this mass market approach is still obviously relevant in today’s market, customers require a much more engaging experience than ever before. The explosion of social media and Internet connected mobile devices has given consumers unprecedented access to your business. When leveraged correctly, this can lead to positive, organic growth of your brand and a boost to your bottom line.

Now, this “engagement” thing may seem a bit intimidating at first, but it isn’t as daunting it sounds. Implement a long term view of your customer interaction, understanding that happy customers will often become your biggest advocates and generate a positive viral buzz surrounding your brand. Engaging customers on a personal and long-lasting level will help your business to realize steady growth, while many times providing a greater sense of satisfaction as a business owner.

Customer Engagement and Experience are Key Drivers of Business Performance and Revenue Generation

Statistics tell stories. They reveal how trends, ideas and movements take shape and shift over time. Here are a few statistics regarding engagement and customer experience.

- By 2020, customer experience will overtake price and product as the key brand differentiator. - source 

- 83% of those surveyed said they liked—or even loved—when a company responded to them on social - source 

- 63% of millennials say they stay updated on brands through social networks - source

- 51% of millennials say social opinions influence their purchase decisions. - source

- Three out of four consumers have spent more with a business due to a history of good customer service. - source

- More than two-thirds of 2,000 consumers who encountered a customer service or customer experience issue on a brand’s website left the site or visited a competitor. - source

Acquiring new customers and retaining them is simple if you are diligent about maintaining close customer interaction and an awesome experience with your brand. When you engage your customers in this way, they’ll become your strongest marketing tool, sharing their great experience and referring new business.

Enhance your customer engagement by giving them access to your business at all times on their favorite devices. Cluvis Apps has everything you need to get started.

APP SPOTLIGHT - TIFFANY FOXX MOBILE APP

This week's App Spotlight belongs to the Tiffany Foxx Mobile App.

The city of St. Louis is known for churning out successful recording artists in the music business. Popular names such as Nelly, J-Kwon, Chingy and other Top 40s artists have all emerged from the Midwestern city. Another name to soon be recognized amongst the phenomenal musical talents representing St. Louis is female rapper, Tiffany Foxx.

In 2012, Rapper Lil' Kim signed Tiffany Foxx to her label, International Rock Star Records. Together, the two have released two songs, "Twisted" and "Jay-Z," both of which have accompanying music videos. On October 15, 2013 Tiffany Foxx appeared on the BET Hip Hop Awards BET cypher.

Fans of Tiffany Foxx now have access to her latest music and content on their mobile devices. The new Tiffany Foxx mobile app allows fans to:

• Check out Tiffany's latest music
• Watch Tiffany's latest videos
• Connect with Tiffany through Twitter, Instagram and Facebook
• Write on Tiffany's Fan Wall
• Send pics directly to Tiffany's team

Download the Android App Here

Apple to be available shortly

Developed by Cluvis Apps

DOES MY BUSINESS NEED A MOBILE APP OR MOBILE WEBSITE?

The adoption of mobile continues to grow at a staggering pace. Most business owners no longer find themselves wondering IF the investment into a mobile strategy is worthwhile, but WHICH mobile strategy/platform will prove most effective in connecting with their customer base. You want to do what is best for your business and your end customer, but how do you choose?

DECISIONS, DECISIONS!

At Cluvis Apps, we know that this can be a difficult decision! Our job is to help your cover all your bases! Who says you can't "have your cake and eat it too"? NOT US! Cluvis Apps offers a complete solution for your mobile marketing needs. We provide you with a cost effective route to building a

superior mobile application for your iPhone, iPhone 5, iPad and Android users. We will also design a cutting edge HTML5 mobile website that displays beautifully across any number of mobile devices, and prompts the user to save your web app to their interface. Your mobile suite is managed and updated with ease using our user-friendly, drag & drop content management platform. Awesome stuff! Visit us at www.Cluvisapps.com to learn more about a mobile app and mobile website for your business!

Below is a great infographic by WebDesignerDepot highlighting some of the recent mobile growth statistics, and some of the pros & cons of mobile responsive designs, mobile websites and mobile apps. Check it out!

Visit www.Cluvisapps.com today!

HOW TO BUILD A MOBILE APP FOR YOUR RESTAURANT

When it comes to implementing a mobile marketing strategy, restaurants are an absolute no-brainer. They can take advantage of mobile food ordering, mobile reservations, mobile coupons, build their database by giving away free items, and directly target customers by sending out mobile coupons and deals right when customers are most hungry.

As a restaurant owner, there are a ton of features that you can implement to drive revenue and customer retention:

• Mobile Food Ordering - Let your customers order food right through your app
• Mobile Reservations - Allow your customers to book reservations through your app
• Mobile Loyalty Cards - “Buy 3 drinks, get your 4^th drink half off!”
• Push Notifications - Directly message your customers phones with new promotions and events at your restaurant
• QR Codes - Build your customer database through POS campaigns - “Free ____ with download of our mobile app!”. Place your QR codes on all of your restaurant's marketing materials
• One-Touch Calling and GPS Directions - Allow your customers to contact and find your restaurant at the touch of a button
• Custom Email Forms - Use mobile forms to collect customer information or conduct customer response surveys & much more 

​​​CLICK HERE TO WATCH THE MOBILE FOOD ORDERING TUTORIAL!

BENEFITS OF MOBILE APPS FOR RESTAURANTS

Mobile Food Ordering
People are becoming increasingly comfortable with the idea of purchasing and ordering through business mobile apps. Capitalize on this growing trend, and put your restaurant in the hands of your customers. Making it easier for customers to purchase food from your establishment surely leads to increased profits.

Increasing Customer Loyalty
Properly utilizing a mobile application captures your customers while in venue, and allows for direct communication and solicitation to their mobile device. This leads to a number of benefits, including more transactions per client, social network growth, email database growth and new product promotion awareness.

Lead Generation
A strong mobile marketing campaign combined with traditional campaigns such as radio, print, etc. increases the effectiveness of those media significantly. Drive new customer acquisition by building a strong mobile presence into your lead generation strategies.

Robust Analytics
Measure the success of your mobile campaign with quantifiable analytics. You are able to see how many customers are downloading your mobile application, and what platform they tend to do so on. Use these statistics to make adjustments to your campaign if necessary.

Real-Time Notification and Updates
Connect instantly with your customer base in or out of your establishment through features such as push notifications, food specials, event reminders, giveaways, polls and more.

Marketing Consultation and Support
Cluvis Apps specializes in creating beautiful mobile apps, and then helping organizations market and promote them in an efficient manner. Our team of experienced professionals will give you advice on ways to market you business, and introduce you to methods of increasing your restaurant’s exposure. 

Cluvis Apps is easing the transition to mobile for restaurants by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business.

Visit www.Cluvis.com to learn more today! 

APP SPOTLIGHT - VILLAGGIO DELLA BIRRA

Cluvis Apps would like congratulate Villaggio Della Birra on a successful mobile app launch campaign! With over 250 downloads and great feedback from its users, they have taken their annual beer festival to new heights! Check out their mobile app promo page here: http://www.villaggiodellabirra.com/app/


What is Villaggio Della Birra you ask? Who better to paint the proper picture than the international beer connoisseurs themselves!

"Amongst the sweet rolling hills of the Siennese countryside, rises the village of Bibbiano - not more than a couple of houses. It is in the direct neighbourhood of Buonconvento, in a valley that has been an ongoing inspiration for poets and painters. This year, however, it will not only be the enchanting landscape that will astonish the traveller, fortunate enough to pass by, but also its inhabitants: brewmasters from Belgium and Italy that proudly will display their knowledge and products for him. Beerexperts and Artisans alike will transform the little hamlet into a lively Village of the Beer. The result will be an unforgettable trail, that will enable both the passionate as the curious and the fortuitous amateur of beer to explore the traditional artisanal beers from Belgium, as well as from the vibrant Italian craft beer scene."

Festival Attendees get access to a ton of features:

- One touch calling and GPS directions
- Information about the Village of the Beer
- Rank the beer at the festival
- Use our Beer Cam to send photos of your favorite beer
- Connect with us through social media
- Watch the latest videos

           

Want to check out their iPhone App? CLICK HERE!

Cluvis Apps is easing the transition to mobile for entrepreneurs by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business.

Visit www.Cluvis.com to get started today!

HOW TO BUILD A MOBILE APP FOR YOUR REAL ESTATE PRACTICE

Real Estate agents are a prime example of an industry that can leverage a mobile marketing strategy to drive additional client transactions throughout the year. Generating one additional sale as a real estate agent can pay for over 4 years of the mobile marketing strategy implemented.

There are a few very specific ways that real estate agents can utilize mobile applications to help grow their business. A properly deployed mobile app will give you the ability to stand at an open house or event and get potential buyers to scan a QR code that prompts them to download your application.

The mobile app will contain a ton of awesome features, including:

• Property Listings - list all of your currently available properties within the app
• Direct Client Messaging - New Listing? Upcoming open house? Price reduction? Instantly send out a notification to everyone that has downloaded your mobile app!
• Social Media & Blogs - integrate all of your social media & blogs to connect your customers directly through your app
• Email Marketing - Collect buyer information by prompting them to opt-in to your email-marketing campaign
• In-App Property Search - provide a mobile form that collects all pertinent information about the clients desired property and assist them in locating it, while obtaining valuable new contact information
• Other features - GPS Directions, One-Touch Calling, Mortgage Calculators and much more!

LEARN HOW TO SEND PUSH NOTIFICATIONS TO CLIENTS!

A mobile app is a powerful tool for building a long-term database of customers. As a real estate agent, if you were able to build 5 new contacts a day into your mobile database, you would build a massive list of prospective clients to solicit and keep abreast of your latest listings and deals. Cluvis Apps is easing the transition to mobile for Real Estate Firms by providing a painless and cost effective route to solidifying the mobile future of your practice. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Connect more efficiently with your clients today by implementing a mobile application into your firm.

Visit www.Cluvis.com to get started today!

WHY BUILDING AN APP FOR YOUR CHURCH IS A MUST

As a church, implementing a solid mobile marketing strategy is a must. Today’s churches are always looking for new and innovative ways to connect better with their members and reach out to the community around them. A well thought out, highly functional mobile application is a great way to bring your church directly to the favorite devices of your members.

Building an awesome, engaging mobile application allows you to take advantage of tons of features and connect better with your members and church community. Lets take a look at a few of these:

• Push Notifications - Send direct messages to your members, letting them know about any upcoming events and happenings at your church!
• Podcast Integration - allow members to listen to your sermons on the go by integrating your podcast into the mobile app!
• Interactive Event Listing - Keep members up to date with the latest events at your church! They can confirm their attendance, share on social media and leave comments.
• Donations - allow church members to give directly through the mobile app!
• One-Touch Calling & GPS Directions - allow members to find and connect with your church at the touch of a button! No need to remember numbers or search the web to find your church any longer!
• Custom Email Forms - Use mobile forms to collect member information, conduct response surveys & much more!
• Social Media & Blogs - integrate social media, videos and blogs into your mobile application!
• Email Marketing - prompt members to join your newsletter to keep up to date with your church. Integrate the most popular email marketing services such as Mailchimp and Constant Contact, and have member information directly put into an email blast list!
• QR Codes - Build your member database. Place your QR codes on all of your church marketing materials for quick app download!

​CLICK HERE TO WATCH A TUTORIAL ON PUSH NOTIFICATIONS!

Cluvis Apps is easing the transition to mobile for churches by providing a painless and cost effective route to solidifying the mobile future of your ministry. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Connect more efficiently with your members and the surrounding community today by implementing a mobile application into your church.

Visit www.Cluvis.com to get started today!

HOW OUR NEW PUSH NOTIFICATION SYSTEM CAN HELP YOU CONNECT BETTER WITH YOUR CUSTOMERS

Push notifications are one of the best tools for connecting with your customers on their favorite devices. You can send customized messages and offers to those that have downloaded your app and opted in to receiving push notifications from your business. Having a special event or a big blowout deal at your store? Open the lines of communication with your customers by sending them a push note with all the details!

At Cluvis Apps, we always strive to provide the foremost in cutting edge technology to our customers. Recently, we have done a major overhaul of our Push Notification system. Here are some of the key highlights:


Send GPS Location-based Push Notifications

Enter an address or city that you would like to target with your message, and adjust the radius to cover the entire area that you desire. You can also see just how many Apple and Android users will be receiving your message.

Attach a Website/App Tab to Your Push Notification

Our system allows you to attach a web address that you would like your user to be directed to once opening the push notification. You can preview the website that the user would receive as well. The system also allows you to attach a specific tab within your app to the message. Your user would be redirected to that tab once the push note was opened. 

 

Attach an Offer Template to Your Push Notification

This is an awesome feature that allows you to send your push notification in a beautiful offer template. We provide you with a number of professionally designed, industry specific templates to choose from. You can also customize the color and theme of the template to match your application or offer. 

Choose Which Devices/Social Media Accounts to Send Your Push Note to

Choose whether you'd like your push notification to be sent to iPhone users, Android users, your business' Facebook account, and/or your business' Twitter account. Our goal is to give you as much control over the intended message as possible!

Check out our Push Notification tutorial video below!

Cluvis Apps is easing the transition to mobile for entrepreneurs by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business.

Visit www.Cluvis.com to get started today!

Mobile Apps for Entrepreneurs: Cluvis Apps partners with Villaggio Della Birra

Cluvis Apps is proud to be in partnership with The Festival of Small Breweries located in Buonconvento, Siena, Italy. In an annual gathering, this festival brings together some of the best brewers throughout Europe for a hoppy, beer-tasting extravaganza. We have collaborated to build an iPhone, iPad and Android application, as well as an HTML5 Mobile website, that will be available for download in the near future. 

The eighth edition of the Festival of Small breweries will take place on September 7th and 8th 2013. This year, the Festival breathes Europe

"Amongst the sweet rolling hills of the Siennese countryside, rises the village of Bibbiano - not more than a couple of houses. It is in the direct neighbourhood of Buonconvento, in a valley that has been an ongoing inspiration for poets and painters. This year, however, it will not only be the enchanting landscape that will astonish the traveller, fortunate enough to pass by, but also its inhabitants: brewmasters from Belgium and Italy that proudly will display their knowledge and products for him. Beerexperts and Artisans alike will transform the little hamlet into a lively Village of the Beer. The result will be an unforgettable trail, that will enable both the passionate as the curious and the fortuitous amateur of beer to explore the traditional artisanal beers from Belgium, as well as from the vibrant Italian craft beer scene. The Village of the Beer will take place on September 7th and 8th 2013. "

Cluvis Apps is easing the transition to mobile for entrepreneurs by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business. 

To find out more information about what a mobile app would look like for your business, call us at 888.728.8884 or visit www.Cluvis.com.

WHY YOUR RETAIL STORE NEEDS A MOBILE APP

The shift in consumer behavior towards mobile is making a big mark on the retail industry. Modern day shoppers are using their smart phones to readily access product information at any time. The consumer goods industry is responding to the rapid adoption of mobile and focusing on ways to accommodate their changing customer base. By leveraging the power of mobile shopping apps, retail stores are able to successfully manage their customers, keep them well informed, and provide value-added extras such as customer loyalty programs.

Mobile apps present a significant opportunity for both online and in-store retailers. A wealth of features can be harnessed to ensure customer loyalty and boost point of sale opportunities. For example, a mobile shopping cart allows a store to sell its merchandise and receive payment directly through the app. Push notifications can be used to send direct messages to customers with new offers and the latest news regarding a store. A mobile loyalty card can be employed to encourage customer retention and increased purchasing. Making the investment in a mobile shopping app is crucial to the future success of any retail store.

At Cluvis Apps, we strongly believe that a solid mobile marketing strategy is a must for today’s retailer. We take pride in providing a simple and cost efficient way to create a customized mobile app and mobile website that can be managed through our user-friendly content management system. To get started creating a mobile app for your business, call 888-728-8884 or visit www.Cluvis.com.

The infographic below highlights a few key statistics pertaining to retailers and mobile shopping apps:

A service of excellence by Consult44 Inc.

EMBRACING THE MOBILE FUTURE OF BUSINESS: TIPS FOR SUCCESS

There are three important things that every business owner is trying to achieve. Yes, I know what you’re thinking: Profit, profit….and profit! I’d be remiss if I said this was false. However, to create and maintain profit, business owners focus on three main things:

• Attracting new prospects to their business
• Converting these prospects into customers
• Retaining your newly acquired customers

Advances in modern communication and technology have made customer interaction an activity that transcends across multiple platforms. In particular, the explosion of growth in the smart phone andtablet industry is opening up new avenues for businesses to connect with their customers like never before. Downloading a mobile application is simple, and customers are continuing to gravitate towards them. The question now facing today’s entrepreneur isn’t “if” a mobile application could benefit their business, but what specific features and ways a mobile app can be utilized for their advantage.

Here are a few points of consideration to aid you in successfully implementing a mobile app:

Simplicity. For customers, a business mobile application speaks simplicity and professionalism. A mobile app customized to the makeup of your business brings all of the best features and tools of your establishment to your customer’s fingertips. It’s important that the app is easy to navigate, allowing prospects to explore and interact with the app without too many distractions. Customers are prone to discard an app that they find to not be user-friendly enough. Keep it simple and clean, and create an awesome user experience.

Convenience. Business mobile applications are all about convenience for the customers and business owners alike. A customer will download an application if they think that its content will be useful and beneficial for their circumstances. Content is still king, even on a sophisticated mobile platform. Businesses must be very conscious of the information presented within their apps, and tailor it to meet the needs of the customer.

Likewise, a business mobile app can create a new revenue stream and help to streamline some of their internal processes. Offering services such as in-app product purchasing, food ordering and customer loyalty programs have proven to increase revenue and encourage repeat business. Features such as an email marketing integration and custom email forms help ease the process of collecting customer information for various purposes. Create your mobile app to be most advantageous for your business and its customers.

Directness. A business mobile application manifests directness. Through the use of a mobile app, customers are told what to do, how to do it, and for what reason they should do it. Commonsense? Maybe so. However, a business will never turn down the opportunity to directly remind customers what the hot items are that can be purchased at their store, how to get there, when the next big sale is, etc. A mobile app makes all of these things possible with the touch of a screen. Imagine the customer response when they receive a notification reminding them of a “buy 1, get 1 free shoe sale for the next 24 hours” at their favorite shoe store! The possibilities are endless.

Diversity. A mobile app for your business adds considerable diversity to your marketing mix. Mobile applications have proven to be effective tools for businesses looking to generate new customers and retain current customers. Recent studies have shown that messages targeted directly to a user’s mobile device have a much higher success rate than that of a sole email marketing campaign. This is not meant to negate the use of your current marketing strategy, but to boost its overall effectiveness. Adding a solid mobile marketing strategy along side of your current tv, radio, print and email campaigns will increase the success rate of your efforts. Take advantage of features such as push notifications that allow you to send mass promotion-based messages to the mobile devices of your clients.

With the adoption rate of mobile at an all-time high, investing in a solid mobile marketing strategy for your business has never been more important. Cluvis Apps is easing the transition to mobile for entrepreneurs by providing a painless and cost effective route to solidifying the mobile future of your business. We provide beautiful iPhone, iPad, Android and HTML5 web applications that can be managed and updated in real-time using our online content management system. Stay ahead of your customers and competition by implementing a mobile application into your business. 

To find out more information about what a mobile app would look like for your business, call us at 888.728.8884 or visit www.Cluvis.com.