Google
has altered the way that it's SEO algorithm ranks websites once again. The latest changes, which
were implemented on April 21st, give ranking preference to mobile
friendly websites equipped with easily-clickable links, text that re-sizes to
fit the device screen, among other features. For the moment, these changes only
affect searches performed on mobile devices. However, considering that more
than 60 percent of search traffic comes through mobile, its very
important that businesses make the necessary changes so that their sites aren't
penalized by the new system. (source)
Test
your site to see if it meets Google's mobile-friendly standards.
All things
considered, most companies will do 1 of 3 things:
1. Wait
Many
businesses will wait and see how the changes affect their current search
ranking status. This is a risky play, considering the amount of traffic pouring
in through mobile phones. As the saying goes, if you play with fire....well, you
know the rest!
2. Revamp
Their Current Site
Businesses
can choose to build a new website that is mobile responsive, or implement the
changes necessary to ensure that their current site runs smoothly on smartphones and tablets.
This requires some in-house or hired technical expertise, but is a solid
alternative for a fluid mobile experience across devices.
3. Create a
Mobile Alternative
Businesses
can build a mobile website that recognizes when its visitor is on a mobile
device and redirects to a separately designed mobile site. This is a great
alternative as well, and passes Google's mobile test.
Take the Initiative
Now matter
how you slice it, the world is trending towards mobile and businesses must make
the adjustment...Google has only confirmed this. Businesses no longer have the
luxury of not being mobile optimized. Take the initiative and implement a
mobile strategy that will put your business in the best possible position for the mobile
future.
Ready to
implement your mobile strategy? Let us build your beautiful mobile app and
HTML5 mobile website today. Contact Cluvis
Apps to get started!
